What is Big Data?

Big data is a fairly broad term that is used to describe all of the data that is created across all aspects of digital life (What is Big Data? – IBM). This can include pictures, video, social media posts and even this blog post.

Working Definition

As the name suggests, big data involves huge amounts of information gathered together, which is analyzed and managed by software. By collecting, managing and analyzing this data, businesses are presented with a way to gain better understanding of their customers and users (Big Data? – Forbes).

Definition in Action

Utilizing big data analytics can allow a company to better understand their customers as well as predict services and products they may want in the future as well as identify problems areas before they arise or get out of hand (5 Ways Big Data is Helping Companies Help Their Customers – VentureBeat).

Additional Reading

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